Founded in 2022, Crowwd is a Belgian, AI-based social network for investors of all, aimed at facilitating trustworthy, high quality and insightful financial discussion through its community. While this young start-up has the potential to democratise investment information, it must navigate the threats posed by new technologies.
Initially founded as “areyousustainable”, Crowwd was created by sustainable investment analyst Johannes de Jong, and data scientist Nicolas d'Argenlieu. De Jong found that collaborating with his network to exchange investment insights was important, but its informality meant it was inefficient. Crowwd was developed to increase efficiency in the stock-research process, while maintaining reliability of shared information.
It leverages an AI algorithm to validate the trustworthiness of contributors, by rating each user by their level of competence, as well as promoting investment insight through signals. Crowwd has the goal of ensuring users receive personalised, high quality information from “reliable and informed” individuals. This network enables users to learn from its community, connect with like-minded investors and share their own insights.
A free-to-join platform, Crowwd reduces the barriers to learning about investment, by fostering a like-minded community of investors. Its AI algorithm helps to tailor the user experience according to their proficiency and interests, as well as reduce misinformation and unqualified information.
However, there is always a risk of biases, errors and manipulation in the algorithm, or users appearing more trustworthy than they are. Users should be mindful when consuming information on such platforms, particularly when monetary risk is involved. Additionally, confirmation bias or groupthink through the personalised algorithm may limit a users’ exposure to alternative perspectives.
Crowwd is relatively new compared to its established peers such as Seeking Alpha, Yahoo Finance and Motley Fool, which are similar finance-related platforms. Only time can tell whether traditional market analysis must make way for AI-reliant investment decisions.
Sources:
https://www.linkedin.com/posts/johannespedrodejong_investment-sustainable socialinvestment-activity-6897117292874801152-fm-H
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